pixels             …everywhere.

We’ll know Digital Light has arrived when …

by on Jul.07, 2011, under pixel mapping

…when Projection Mapping is simply called ‘projection’. Or simply ‘lighting’.

Lighting? Projection?

I think projection mapping (or 3D mapping as some call it) is awesome. But have you noticed how mainstream it’s become? It was only 2008 when Robert Lepage’s groundbreaking Image Mill went live …groundbreaking in size, scope, beauty. Since then, there have been many, many, examples of projection mapping on buildings like Ralph Lauren in London , H&M in Amsterdam and the Joule Hotel last year (for more examples, see Amy-Mae Elliot’s Mashable article.

Now, it’s being done on smaller scales, like onto cars ( Toyota Auris) or sculptures like in yesterday’s post.

Does anyone doubt that this will become commonplace? Soon? It’s just light… digital light.

Related posts:

  1. Pixels everywhere… I mean all over.
  2. Digital Light…. towards a definition
  3. Projection Mapping as Digital Light
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